Stop Copy-Pasting Trends: Build a Brand People Actually Remember. Join us!
Trends create visibility—but only authenticity builds a brand people trust, remember, and buy from.
In a world of mimicry, your voice is your superpower. Here’s how to use it.
"Your original voice carries the authority of your assignment." — Dr. Janine Do Cabo, It Is Finished
While you’re reposting trending reels, someone else is building a brand that people talk about long after they’ve scrolled.
Why? Because trends are designed to grab attention—not to build legacy.
If you’ve ever felt like you’re doing all the “right” things—posting often, using trending sounds, mimicking high-performing carousels—but still not seeing results, it’s not your fault. You’ve been taught to chase virality instead of vision.
But here’s the truth: what makes your brand memorable isn’t your ability to keep up with trends—it’s your courage to build something original.
"Influence is never built on imitation. It’s forged in authenticity." — Dr. Janine Do Cabo, IN10TIONALITY
The Trap of Trend-Chasing
It’s tempting, right?
You see someone go viral for a 7-second clip, and think, “Maybe I should try that too.”
So you do.
And nothing happens.
The problem is, most trends are just surface-level noise. They don’t communicate your deeper message. They don’t build emotional resonance. And they rarely attract clients who are aligned with your values or ready to invest.
Trends create waves. But brands create roots.
💡 What Lasting Brands Do Differently
Inside Marketing Cosmetics, we help you shift from copy-pasting what’s popular to creating what’s powerful. We show you how to move from trend-driven marketing to a timeless brand system that builds credibility and compounding growth.
Here’s what that looks like in action:
✔️Craft a magnetic brand voice
No more sounding like everyone else. You’ll uncover and own the voice that truly reflects your story, values, and mission.
✔️ Design a clear, compelling value proposition
We help you distill your genius into a brand message that’s simple, powerful, and irresistible to the right audience.
✔️ Create a brand experience that resonates
This isn’t just visual. It’s how people feel when they encounter your content—do they scroll past, or do they stop, connect, and remember?
From Forgettable to Unforgettable
When your marketing reflects your uniqueness instead of a recycled trend, you build:
Resonance (your audience feels seen),
Recognition (your brand becomes familiar and trusted),
Retention (your message sticks in their mind).
Because here’s the thing: people don’t remember the trend—they remember the truth that moved them.
What We Help You Build
In Marketing Cosmetics, you don’t just learn strategy—you implement it. You walk away with:
A personal brand voice guide
A high-converting messaging framework
Core content that’s designed to last, not just trend
Visual identity assets rooted in your unique positioning
And more than anything—you walk away knowing how to show up online in a way that feels aligned, professional, and powerful.
You Weren’t Meant to Blend In
You were born to build something that lasts.
Something that leads, not follows.
Something that reflects your assignment, not someone else’s algorithm.
It’s time to stop blending in—and start building a brand that breaks through.
Join Our flagship program, Marketing Cosmetics, and discover the exact strategies that top brands use.
Program Details
Investment: R32 000
Duration: 5 Months
Level: Intermediate
Format: Hands-on, high-touch, actionable from Day 1
What You’ll Gain
A complete, custom-built marketing strategy implemented in just 4 months
Mastery of branding, digital marketing, and scalable sales strategies
Real-time application — you’ll build while you learn, and launch with confidence
🔗 Apply for submission to the Marketing Cosmetics program —limited opportunities available!
Marketing Cosmetics is our signature 5-month flagship program for entrepreneurs and teams ready to build a brand and marketing strategy that actually works. We only run two intakes per year — and the next one begins 1 July 2025 (Only a few weeks away).
In plain English: you'll learn what a brand really is (not just a logo), how to connect branding, marketing, and sales, and how to set up your website to convert — not just impress. You’ll build a full social media strategy that drives engagement and community, not just likes. And we bring it all together with your buyer persona and customer journey, turning strategy into real results.
Where Intention meets investment.
You have seen the work, felt the heart - NOW IT IS TIME TO MAKE IN IN10TIONAL ACTION
📝 Apply now for submission to be considered for the upcoming intake: APPLY NOW
Become an IN10TIONALIST Today!
If you've resonated with what you've read today and are eager to dive deeper into the world of intentional living, then it's time to take the next step. Join our vibrant community and help us grow the IN10TIONALIST movement!
Book a 30 mins Free consultation session with Dr. Janine.
Join the Conversation
📖 Get Your Copy of IN10TIONALITY and IT IS FINISHED:
👉 IN10TIONALITY (10 Ways to live a rewarding and IN10TIONAL Life) on Amazon
👉 IN10TIONALITY (10 Ways to live a rewarding and IN10TIONAL Life) on TakeAlot
👉 IT IS FINISHED on Amazon
👉 IT IS FINISHED on TakeAlot
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Dr. Janine Do Cabo | The IN10TIONALIST and your Growth Strategist
