This isn’t a eulogy. This is a war cry!
This might be the most powerful thing you’ve never written. This tiny habit flips anxiety into purpose—fast.
Most people wait to be celebrated.
Others write the script and start living it.
We’ve all heard a eulogy—a beautiful speech about someone who’s passed. But what if the most important tribute… was the one YOU gave to yourself, while you still had time to become it?
Let me introduce you to something different.
Something daring.
Something divine.
It’s called a YOU-logy.
But not just that—we’re going deeper.
We’re weaving in a breakthrough concept that changed my entire view on purpose:
Logotherapy. And no I am not talking about logo, marketing or brand here. IT IS ALL ABOUT YOU!
What’s a YOU-logy?
A YOU-logy is a living, breathing declaration of your identity, purpose, and potential—spoken before the finish line.
It’s the eulogy in reverse—not for when you're gone, but for while you’re becoming.
It says:
“This is who I am becoming. This is who I was created to be. And I’m living it—IN10TIONALLY.”
What’s Logotherapy?
Logotherapy, developed by Viktor Frankl, teaches us that life is never unbearable by circumstance—it’s unbearable by lack of meaning. Frankl discovered this truth while surviving the Holocaust:
If a person has a why, they can survive any how.
That why—that fire in your soul—is called logos.
And logos means more than word. It means meaning. Purpose. Destiny.
What Happens When You Combine Them?
When you put YOU-logy and Logotherapy together, you create something truly transformational:
A YOU-logy becomes a written act of purpose.
You aren’t just defining your destiny…
You’re activating it.
You're no longer waiting to be remembered.
You're living to be unforgettable—on purpose, with passion, through power.
Ready to Write Yours?
This isn’t about ego.
It’s about eternal intention.
Let’s write your YOU-logy—fueled by passion, infused with purpose, and laced with the kind of power that gets you out of bed when motivation fades.
5 YOU-logy Questions to Start With:
“I am most alive when I...”
“The people I impact the most are...”
“If my life had a title, it would be...”
“I was made to…”
“Every setback I’ve endured was preparing me for…”
Take 15 minutes. Write freely. Then re-read it with this question in mind:
“Am I living this… or just dreaming it?”
Let’s Put Purpose in Practice
You don’t just write it. You walk it.
Here’s how:
Read it aloud every Monday morning. Let it become your war cry for the week.
Highlight one line to act on every day. Turn reflection into action.
Update it every 3 months. Growth deserves a new declaration.
The truth is—you’re not just living a life. You’re building a legacy.
And that starts with meaning, forged in the fire of experience, spoken with clarity, and carried out with conviction.
So don’t wait for the eulogy.
Write your YOU-logy.
Speak your logos.
And live it IN10TIONALLY.
I DARE YOU!
Marketing Cosmetics is our signature 5-month flagship program for entrepreneurs and teams ready to build a brand and marketing strategy that actually works. We only run two intakes per year — and the next one begins 1 July 2025 (Only a few weeks away).
In plain English: you'll learn what a brand really is (not just a logo), how to connect branding, marketing, and sales, and how to set up your website to convert — not just impress. You’ll build a full social media strategy that drives engagement and community, not just likes. And we bring it all together with your buyer persona and customer journey, turning strategy into real results.
Where Intention meets investment.
You have seen the work, felt the heart - NOW IT IS TIME TO MAKE IN IN10TIONAL ACTION
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Dr. Janine Do Cabo | The IN10TIONALIST and your Growth Strategist