The Myth: You Need to Do Everything Manually to Stay Authentic.
The truth?
Authenticity is a system.
One that runs in the background while you lead, sell, serve — and live.
This week on 10 IN10TIONAL Minutes with Janine, I sit down with Tuli, a quiet force in the tech world who’s helping coaches, consultants, and creatives build systems that don’t just work — they win.
Tuli doesn’t believe in automation for the sake of it. She builds tech that respects your brand voice, protects your peace, and creates bookings in your sleep.
If you’ve ever felt overwhelmed by tech, lost in your CRM, or stuck duct-taping platforms together — this conversation will recalibrate the way you think about systems.
Key Moments You Don’t Want to Miss
Why systems are the soul infrastructure of any coaching business
The 3 mistakes every coach is making with tech — and how to fix them
What Tuli learned inside Marketing Cosmetics™ — and how it helped her scale smarter, not noisier
How to use AI without losing your voice
Why the backend of your business reflects the belief system of your brand
One thing every founder should automate this month — no matter what
What You’ll Walk Away With
A mindset shift: from managing tech to mastering it
Real insight into tools that talk to each other (not just exist on your laptop)
A strategy-first approach to automation
Permission to scale without losing the human connection
A real-world example of what happens when you combine Marketing Cosmetics™ with systems thinking
Listen to the Episode
🔗 Listen Now
🎧 Available on Spotify | Apple Podcasts | Google | YouTube
Great businesses don’t just attract leads. They manage momentum.
Tuli’s work is a reminder that you don’t need more hustle — you need smarter highways.
If this episode spoke to you, reply to this post and tell me:
🛠️ What’s one thing you need to automate — but haven’t?
Let’s make it make sense.
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