🕒 Duration:
10 Minutes
🧠 Episode Summary:
In this powerful episode, Dr. Janine Do Cabo unpacks the silent threat lurking in most marketing strategies today: practical error. Using a profound quote from Kathryn Kuhlman, Janine exposes the fragmentation of truth in modern marketing and shows why isolated efforts—like focusing only on social media or only on ads—are not just ineffective but fundamentally flawed.
“Any truth, no matter how good, if emphasized to the exclusion of other truths of equal importance, is practical error.” - Kathryn Kuhlman
She introduces the revolutionary concept of compound experience, a framework she developed from years of implementing real business strategy, and shows how integrating every essential element of marketing leads to real, measurable business growth.
“Compound experience is experience accumulated from a principal sum of previously accumulated events—successful or unsuccessful. It is the result of reinvesting, retaining, and reapplying strategies, habits, and consistencies that would otherwise be wasted.” - Dr. Janine Do Cabo
Janine also shares an invitation to enroll in her flagship 5-month course, Marketing Cosmetics, where strategy meets action, and where business growth is no longer left to chance.
Let me say it plainly: This is for the builders. The implementers. The CEO’s who are done with theory and ready for traction.
People who are serious about winning and do not know what quitting looks like!
🔑 Key Takeaways:
“Any truth, no matter how good, if emphasized to the exclusion of other truths of equal importance, is practical error.” – Kathryn Kuhlman
Modern marketing often emphasizes isolated strategies, which leads to disappointment and wasted resources.
Success comes from integrated marketing ecosystems where each element supports the whole.
Compound Experience: A concept introduced by Janine that mirrors compound interest—growth from accumulated strategic implementation.
Fragmented truth leads to fragmented outcomes. Integrated truth leads to integrated success.
📣 Mentioned in This Episode:
Marketing Cosmetics: A 5-month flagship implementation program that helps entrepreneurs and CEOs build and execute a fully integrated marketing strategy.
Enrollment for July is
Investment: R32,000 for five months of strategic coaching, brand execution, and marketing implementation.
🔗 Resources & Links:
Apply for Marketing Cosmetics: Apply for Submission
Learn more about Compound Experience
Subscribe for more episodes of 10 Intentional Minutes with Janine
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